Pursue excellence in your approach to IP

This is Stephen Covey’s ‘sharpen the saw’ concept from his 7 Habits – applied to IP.  You need to keep one eye on improvement so that you are always either heading towards or staying at the top. 

IP Strategy is ideally dynamic – adapting to the specific needs of your company over time, across geographies, products and markets. We work with clients to pre-empt market dynamics and be ahead of the game from an IP point of view.

Increasing the overall effectiveness of the organization in its approach to IP Strategy is a big part of this area of our work.  We look to help you educate the company as a whole in how to think about IP strategy and its commercial implications.  We can help you ensure that you are operating at world’s best practice for example, assisting with:

  • Our insightful IP Strategy War Games
  • Our IP PLAYBOOK
  • Strategic IP Reviews designed to build specific, prioritized, action plans.
  • Education programs to develop knowledge & skills.
  • IP strategy workshops to address specific challenges and opportunities.
  • Acting as a sounding board or ‘coach on call’ for particular departments or people.
  • Transferring IP Strategy skills into your organization – see in particular our IP Strategy Training workshops.
  • Integrating IP Strategy thinking and systems into the everyday running of the organization.

Insights into pursuing excellence in your IP Strategy

AI & IP – a brief update

Artificial intelligence (AI) is impacting many facets of intellectual property law and practice. We have to keep in mind both the challenges AI presents and the opportunities it creates for innovators and legal professionals. Copyright and AI: The US Copyright Office has released reports examining…

Pursuing excellence

Excellence – it’s a big call to make.  It takes a lot of work. How much time do you spend pursuing excellence in your IP Strategy? How do you know? Here’s a challenge – regularly set aside time just to think about how you could…

Fast and intuitive IP decision making

How to make good IP decisions when there’s no time to spare, in a complex and rapidly evolving world? Can you balance multiple perspectives and factors in the heart of the moment? (legal, technical, market, brand, business goals, corporate politics…). How do you do that…

Generative AI and IP Strategy

At what point in the future will you be able to challenge a competitors patents for lack of inventorship because they were AI generated not human generated? Is it still protected by copyright in the countries of interest to you if there was no human…

Beware business model changes

The business model used by the business you are supporting profoundly affects the way you do IP Strategy. Depending on the industry, the business model can change quite dramatically and make your efforts obsolete. They won’t always recognise nor tell you that they just changed…

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