This is Stephen Covey’s ‘sharpen the saw’ concept from his 7 Habits – applied to IP. You need to keep one eye on improvement so that you are always either heading towards or staying at the top.
IP Strategy is ideally dynamic – adapting to the specific needs of your company over time, across geographies, products and markets. We work with clients to pre-empt market dynamics and be ahead of the game from an IP point of view.
Increasing the overall effectiveness of the organization in its approach to IP Strategy is a big part of this area of our work. We look to help you educate the company as a whole in how to think about IP strategy and its commercial implications. We can help you ensure that you are operating at world’s best practice for example, assisting with:
Insights into pursuing excellence in your IP Strategy
A large share of the intellectual property in most businesses is protected by nothing but secrecy. That protection carries a hidden dependency: a wrongdoer you can name, and an obligation of confidence a court can enforce against that person. Two disclosures this month put weight…
What happens when intellectual property built into your products turns out to belong to someone else? This week supplied three expensive answers. Each involved one of the world’s most powerful companies paying – or being ordered to pay – for rights held by a much…
Over the past two decades, US firm value flipped from mostly tangible to over 90% intangible — and the rulebook for defending those intangibles quietly rewrote itself underneath everyone. A recent Cornerstone Research study, Intellectual Property Litigation: U.S. Trends in Global Perspective (June 2026), maps…
Choosing a plainly descriptive business name feels like the safe option. It rarely is. In 2013, a small Melbourne pool servicing company settled on “Pro Pool Services”, checked the ASIC and ABN registers, had its accountant confirm the name was available, and got on with…
The most valuable intellectual property in your business is often not the product your customers see — it’s the platform underneath it: the data it learned from, the delivery technology it rides on, the foundational patents everything else is built over. Several developments this past…
Ben Thompson’s recent Stratechery analysis is a masterclass in how scale, integration and narrative compound into something competitors can no longer touch. Starlink is profitable not because the satellites are clever, but because SpaceX owns the launch capacity that puts them there. Tesla’s Full Self-Driving…
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