This is Stephen Covey’s ‘sharpen the saw’ concept from his 7 Habits – applied to IP. You need to keep one eye on improvement so that you are always either heading towards or staying at the top.
IP Strategy is ideally dynamic – adapting to the specific needs of your company over time, across geographies, products and markets. We work with clients to pre-empt market dynamics and be ahead of the game from an IP point of view.
Increasing the overall effectiveness of the organization in its approach to IP Strategy is a big part of this area of our work. We look to help you educate the company as a whole in how to think about IP strategy and its commercial implications. We can help you ensure that you are operating at world’s best practice for example, assisting with:
Insights into pursuing excellence in your IP Strategy
A better product buys a challenger time. It does not buy a barrier. The mistake most founders make is treating the time as the win, and spending the whole of it on growth while the one thing that would outlast the window – an exclusive…
The price of frontier AI capability is falling towards zero. The consequence for an IP strategy is not that AI has become cheaper. It is that anything you thought you were buying at the model layer, you are not buying exclusively. In July a Chinese…
There are two ways to hold a position in a technology. You can own the technology. Or you can own what it takes to build and install the technology at volume. They are not the same asset, and only one of them is scarce. China…
A patent protects a mechanism. It does not protect a share of the benefit. Those are different things, and the gap between them is where a great deal of intellectual property value quietly disappears. Cardiology supplied the evidence this month. AstraZeneca and Ionis ran a…
A technical lead is worth what you can prove. Being first, or fastest, or best matters only if the evidence behind the claim survives a hostile reading, whether from a court, an examiner, an acquirer’s due diligence team or a competitor’s expert. That is where…
Capability is not what separates an attacker from a defender. Incentives are. Ben Thompson’s Stratechery piece of 24 August 2026 works this through in agentic cybersecurity, and the logic travels a long way past security. An attacker’s automated agent carries positive expected value. If the…
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