Duncan Bucknell
Strategic Intellectual Property
There are two ways to hold a position in a technology. You can own the technology. Or you can own what it takes to build and install the technology at volume....
Adding AI to a product is not a strategy. Moving to where the value is going is. And every real move changes what your company controls, which makes it an IP...
Some assets cannot be built on any timeline a budget can shorten. When that is true, the choice is no longer build, buy or licence. It is licence, or stay out....
Long-lived patents, an AI-shifted landscape: why a fixed filing roadmap fails, and the three decision rules an IP strategy needs instead.
Most boards plan around a single date. The patent expires, competitors arrive, the revenue line falls off a ledge. That model is tidy, it sits in the forecast, and for high-value...
Intellectual property rights don’t dissolve the moment you stop paying attention to them. That’s the thread running through several developments last week, and it’s worth more attention than most companies give...
If a capability you spent years building can be downloaded on a Sunday afternoon, the question is not how to stop that. It is what you own that survives it. Ben...
Here is an uncomfortable number for anyone responsible for brand protection: when consumers ask an AI tool about a brand, the brand’s own website supplies only 1–2 per cent of the...
The most expensive failures in R&D are not the projects that fail. They are the projects that should never have started — and the ones that limp along because nobody had...
A new technology hits a point where the question stops being whether it works and becomes who already owns the ground around it. Quantum computing has recently crossed that line. McKinsey’s...
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