Based on decades of experience, we designed the IP PLAYBOOK™ to help IP professionals make winning decisions faster.
Typically used during tactical decision games or IP wargames, it presents strategic prompts for how to handle IP opportunities and threats so that you can move rapidly and confidently from what you would like to do into making it happen.
The core principles of strategy, just like the notes that comprise a musical piece, are universal and defined. Many practitioners, however, depend upon creating lists of options every time they plan which takes valuable time and risks that their recall, especially during a crisis, will be incomplete.
Our IP PLAYBOOK™ provides the core principles of IP strategy so that you can spend less creative energy reinventing them and more on refining their application for your business.
A key problem with strategic planning is that most plans do not survive first contact with adversity. This is why setting a good direction for what you want to do and building the conditions that foster success is usually more important than step-by-step plans.
Our IP PLAYBOOK™ reinforces the agility of thought needed to arrive at an intended goal even if you must follow a path different from the path originally envisioned. Adversity can be challenging enough to address without the need to recall all your options while under time pressure.
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