Excellence – it’s a big call to make.  It takes a lot of work.

How much time do you spend pursuing excellence in your IP Strategy?

How do you know?

Here’s a challenge – regularly set aside time just to think about how you could improve your approach to IP Strategy.

And if you’re really serious:

• Make it a habit – do it at the same time each week, even if it’s only half an hour.
• Make plenty of notes and lists.
• Monitor your progress.
• Make yourself accountable to someone by having a regular discussion.