Strategic IP Support since 1997
Recent Insights & News
Can You Trademark a Place? What the PISCO Ruling Teaches About Turning Origin Into an Asset
If your product’s value lives in where it comes from — a region, a method, a 450-year tradition — the hardest question in your IP strategy is whether the law will let you fence off the name. A recent Federal Court decision answers it for one famous spirit, and the reasoning matters to any business…
The Quiet Decay: Why IP Value Slips When No One Is Watching
Intellectual property rarely fails loudly. It fails in the gap between filing and follow-through — the priority date no one re-checked, the order no one renewed, the AI agent no one supervised. This month’s posts make one point together: the threat to your most valuable assets is more often your own inattention than a competitor’s…
Your AI Agent Won’t Keep a Secret
For two decades, IP protection quietly relied on one assumption: a human in the loop who knew what was confidential, what was privileged, and where a draft came from. Agentic AI removes that person. A new white paper from the Governance Institute of Australia, Governance in the age of agentic AI, makes the shift plain…
When Your IP Becomes a Revenue Line: Three Signals From the Past Week
The most valuable lesson in intellectual property this week wasn’t a single ruling — it was a pattern. Across a landmark licensing deal, a patent that collapsed over one character, and a Congressional hearing on the rules themselves, the same question kept surfacing: is your IP something you defend, or something you monetise? For in-house…
Why Your Site-Blocking Order Isn’t “Set and Forget”: The Discipline Behind Australia’s Piracy Injunctions
If you hold copyright in music, film, software or any content that pirates love, a court order blocking the offending site is one of the most effective tools you have — but only if you treat it as a living instrument, not a trophy. The question every rights holder should be asking is not just…
