Strategic IP Support since 1997
Recent Insights & News
What the X and Tweet ruling means for brand owners. Does a rebrand abandon your old TM?
A rebrand does not just launch a new name. It starts a clock on the old one. Stop using a trade mark, show no intention of going back to it, and the law can treat it as abandoned. At that point a competitor can pick it up, together with the brand equity you spent years…
Stickiness Is Not an Asset: What Banking’s AI Tipping Point Means for Your IP Strategy
Global banking has just posted the most profitable year of any industry – US$1.3 trillion in net income – and still trades at the lowest price-to-book of any industry. McKinsey’s preview of its Global Banking Annual Review 2026 reads that gap plainly: investors are delighted with the results and unconvinced the advantage will last. The…
Patent or trade secret? Match your IP protection to how long the value lasts
A treatment that works once and keeps working for years is a very different commercial asset from a pill taken every day. The value is created up front. It then has to be defended for decades. That turns the patent vs trade secret question into a horizon question, and it is one every IP strategy…
The Most Likely Idea Is the Least Protectable: What AI-Assisted Innovation Means for Your Patent Strategy
Patent law only pays for outliers. Novelty and inventive step exist to screen out the expected, so a patent portfolio is, by design, a collection of exceptions. Hold that thought against new research from Harvard, Wharton, Northwestern and Columbia, published in Harvard Business Review on 14 August 2026, on what generative AI actually does inside…
Build, Buy or Licence? What Bayer’s Hybrid Wheat Deal Teaches About IP Licensing Strategy
Some assets cannot be built on any timeline a budget can shorten. When that is true, the choice is no longer build, buy or licence. It is licence, or stay out. Bayer’s move into hybrid wheat this year is a clean example, and a useful test of any IP licensing strategy. The world’s largest seed…
