Strategic IP Support since 1997
Recent Insights & News
AI Transformation Is Not a Strategy Problem — It’s an Ownership Problem
Most AI transformations will fail for a familiar reason. Not because the strategy is wrong, but because organisations misread how change actually happens. The recent BCG analysis makes this explicit: leaders assume alignment, but employees experience change as something imposed, not chosen. The gap matters. For IP‑intensive businesses, this is more than a cultural issue—it…
Where Is Your Leverage? What a Week of IP Disputes Teaches About Strategy
What actually decides an IP dispute — the strength of your rights, or the machinery around them? This past week delivered three very different answers to that question, and each one points to the same conclusion for business leaders: outcomes are built long before anyone reaches a courtroom. If you own patents, license technology, or…
The Bet You Make Before You Make Any Bet
Most capital allocation fights aren’t really about the numbers. They’re about the absence of an organizing principle. When a business has no clear answer to “what are we actually about,” every investment decision collapses into a contest between competing logics — the safe, modelable bet against the early, ambiguous one. That tension sits at the…
When You Win the Argument and Still Pay: The Real Cost of a Mixed IP Result
Most IP disputes don’t end in a clean win. They end in a split — you carry some grounds, lose others, and then discover the scoreboard the court actually cares about is the costs order. The Full Federal Court’s costs ruling in Comino v Watson Webb Pty Ltd (Costs) [2026] FCAFC 88 is a clean…
Can You Trademark a Place? What the PISCO Ruling Teaches About Turning Origin Into an Asset
If your product’s value lives in where it comes from — a region, a method, a 450-year tradition — the hardest question in your IP strategy is whether the law will let you fence off the name. A recent Federal Court decision answers it for one famous spirit, and the reasoning matters to any business…
