Strategic IP Support since 1997
Recent Insights & News
AI Isn’t Your Advantage—Your IP Strategy Is
The recent McKinsey article “Using AI to boost productivity is unlikely to create a sustainable advantage” (read it here) offers a timely reminder for business owners with valuable IP portfolios: AI-driven efficiency gains won’t deliver lasting advantage, but using AI to reshape offerings, business models, and market positions absolutely can. Most companies are chasing incremental…
When Your Brand Becomes the Battleground
The Federal Court’s decision in Deakin University v Macreadie (Final Orders) [2026] FCA 583 is a sharp reminder that IP strategy is not just about protecting assets — it’s about shaping the commercial narrative before disputes arise. Justice Wheelahan’s final orders confirm that Deakin secured a decisive outcome: a declaration of misleading conduct, permanent injunctions,…
A simple little decision brings an important reminder
The Davies v Lazer Safe decision is a timely reminder that in IP disputes, leverage often sits in the procedural details. The Court clarified that an old filing restriction—tied to documents from long‑finished litigation—had nothing to do with Mr Davies’ attempt to bring a new patent infringement claim. As Justice Colvin noted, the earlier direction…
IP Update: Rubiks 3D marks gone, Pixel 7 infringes SEP, Trump patent value tax and UPC jurisdiction
European Patents – do applicants have to amend the description to match the allowed claims? Finally there is a referral to the Enlarged Board of Appeal (G1/25) to sort out this conflict between the EPO guidance and the Board of Appeal. The Unified Patent Court (UPC) Court of Appeal decided in XSYS v Esko (UPC_CoA_156/2025)…
IP Update: IPR is tough for older patents, EU Colour marks, Tesla final appeal in UK on FRAND, EPO prior art clarified
EPO enlarged board of appeal rules that non-reproducible commercial products are prior art when assessing novelty and inventive step. A product put on the market before the filing date of a European patent application cannot be excluded from the state of the art solely because its composition or internal structure could not be analysed and reproduced…
