Strategic IP Support since 1997
Recent Insights & News
When AI is embedded in your Workforce, Trade Secrets Become the Strategy
If AI can do the work, what exactly does your company still own? That is the question sitting underneath McKinsey’s new report, The symbiotic enterprise, which argues that AI agents and intelligent robots are becoming a workforce — close to 60 per cent of work hours are now theoretically automatable — and that the traditional…
When AI Does the Shopping, What Does Your Brand Actually Own?
Here is an uncomfortable number for anyone responsible for brand protection: when consumers ask an AI tool about a brand, the brand’s own website supplies only 1–2 per cent of the sources the model cites. That finding sits at the centre of McKinsey’s State of the Consumer 2026 report, which maps four forces reshaping consumer…
The Intelligence You Already Have, May Cost You Millions
The most expensive failures in R&D are not the projects that fail. They are the projects that should never have started — and the ones that limp along because nobody had the evidence to kill them early. Patsnap’s 2026 R&D Benchmark Report puts numbers on a pattern that IP-intensive businesses know intuitively: more than a…
Why “Wait and See” Is Becoming the Most Expensive IP Decision You Can Make
A new technology hits a point where the question stops being whether it works and becomes who already owns the ground around it. Quantum computing has recently crossed that line. McKinsey’s 2026 Quantum Technology Monitor reports over 300 companies — Airbus, JPMorgan Chase, Boehringer Ingelheim among them — moving from pilots to embedded applications, against…
Is Your AI Strategy Just a Faster Way to Stand Still?
Most companies pouring money into AI are getting almost nothing back — and the reason is strategic, not technical. In “When Developing an AI Strategy, Beware the Urgency Trap” (HBR, July 2026), David De Cremer draws on findings that the overwhelming majority of generative AI projects fail and that roughly nine in ten senior executives…
