Duncan

Posts by Duncan:

What the X and Tweet ruling means for brand owners. Does a rebrand abandon your old TM?
Stickiness Is Not an Asset: What Banking’s AI Tipping Point Means for Your IP Strategy
Patent or trade secret? Match your IP protection to how long the value lasts
The Most Likely Idea Is the Least Protectable: What AI-Assisted Innovation Means for Your Patent Strategy
Build, Buy or Licence? What Bayer’s Hybrid Wheat Deal Teaches About IP Licensing Strategy
The Five-Year IP Roadmap Is Over: How to Build an IP Strategy for a Future You Can’t Predict
Your Patent Expiry Date Is the Wrong Number: What Loss of Exclusivity Actually Looks Like
Walking Away From a Brand Doesn’t Always Mean You’ve Let It Go
When Everything Is Urgent, Your IP Portfolio Decides Itself: Three Questions to Pressure-Test Your IP Strategy
When Everyone Can Run the Model: What Open-Weight AI Means for Your IP Strategy

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