We work with clients on a wide range of engagements relating to brands and trade marks, including for example:
Insights relating to brands and trade marks
Over the past two decades, US firm value flipped from mostly tangible to over 90% intangible — and the rulebook for defending those intangibles quietly rewrote itself underneath everyone. A recent Cornerstone Research study, Intellectual Property Litigation: U.S. Trends in Global Perspective (June 2026), maps…
If your product’s value lives in where it comes from — a region, a method, a 450-year tradition — the hardest question in your IP strategy is whether the law will let you fence off the name. A recent Federal Court decision answers it for…
Intellectual property rarely fails loudly. It fails in the gap between filing and follow-through — the priority date no one re-checked, the order no one renewed, the AI agent no one supervised. This month’s posts make one point together: the threat to your most valuable…
A McKinsey study found that 44% of directors said their boards simply reviewed and approved management’s proposed strategies—and only 10% felt they fully understood the industry dynamics they were governing. For IP-intensive businesses, that gap is expensive. Inventions, brands, data and know-how are often the…
A registered design buys you a finite head start, not a permanent moat. When it lapses, competitors are free — and, the law says, encouraged — to copy. The Federal Court’s decision in Bodum AG v H.A.G Import Corpn (Australia) Pty Ltd [2026] FCA 238…
Strip the case names away and one pattern runs through this month’s posts: the decisive moment in an IP matter almost never happens in the courtroom. It happens years earlier — in the words drafted into a claim, the honesty of a brand at first…
