We work with clients on a wide range of engagements relating to brands and trade marks, including for example:
Insights relating to brands and trade marks
When a customer asks an AI assistant what to buy, does your brand come up as an answer? New research from Georgetown and Darden, published in Harvard Business Review as “How to Get AI to Surface Your Brand” (Gale, Cian and Wathieu, June 2026), suggests…
July was a month about ownership. Not compliance, not litigation skill – ownership. Google’s edge sits on TPU technology that competitors must come back and license. Sanofi lost the mRNA product race and is now taxing the winners through delivery patents it happens to hold.…
Once your trade mark is registered, how safe is it? For its first twelve months, less safe than most brand owners assume – the Registrar of Trade Marks holds a power under section 84A of the Trade Marks Act 1995 (Cth) to revoke a registration…
Over the past two decades, US firm value flipped from mostly tangible to over 90% intangible — and the rulebook for defending those intangibles quietly rewrote itself underneath everyone. A recent Cornerstone Research study, Intellectual Property Litigation: U.S. Trends in Global Perspective (June 2026), maps…
If your product’s value lives in where it comes from — a region, a method, a 450-year tradition — the hardest question in your IP strategy is whether the law will let you fence off the name. A recent Federal Court decision answers it for…
Intellectual property rarely fails loudly. It fails in the gap between filing and follow-through — the priority date no one re-checked, the order no one renewed, the AI agent no one supervised. This month’s posts make one point together: the threat to your most valuable…
