Top 5 things to remember about IC ?

1. 70% of the value of the average company is intangible
2. IP is important as the most tangible of intangibles
3. The value of intangibles is about so much more than IP
4. Other ways of protecting IC are as important as IP
5. The highest value of IP is when it is put to work inside a great business model

And so says my good friend Mary Adams and her co-author Michael Oleksak in their brilliant new book – ‘Intangible Capital – Putting knowledge to work in the 21st-century organization‘.

This is a must read.  Enjoy, and please do let us know what you think.