Bumber stickers, T-shirts & Squidoo
If you haven’t seen it, check out the recent blogpost at Seth Godin’s blog — ‘Trade Show Tactics’. They used 600 bright orange t-shirts, an offer of free Squidoo ads and the old radio station bumber stick tactic to create an enormous buzz at eBay Live.
A common discussion point in building the value of brands is the potentially enormous expense that goes along with traditional marketing campaigns.
It doesn’t have to be that way.
A huge key with internet marketing is understanding the market, and having key players, or influencers on side for promotions. A huge piece that has worked out strategically for us is watching technology uptake curves… and where the best opportunites are.
Thanks JustinYours is a great example of how people can leverage marketing resources to create enormous brand value.