We are delighted to let you know that we are putting on two free IP events in Shanghai (on 23rd November in Shanghai International Conference Center) and Beijing (on 24th November in Beijing Hilton Hotel).

We will cover the following topics:
– Building a first class IP Strategy for a Product
Interactive case study that highlights how to put IP in context with product development and sales strategies to make sure that an array of IP protection is designed around the elements of products that most matter given industry and customer considerations.
– Establishing Global IP Freedom of Action to Compete on the World Stage
Interactive case study that highlights how to protect IP globally and the mistakes that can occur when trying to protect Chinese intellectual property in the United States, Europe and other authorities. The participants will be presented with a business plan and IP strategy, and challenged with a series of unexpected events and competitive actions that could derail the plan and strategy.
– 6 Ways to Improve your IP Strategy
Presentation of 6 fundamental tenets for developing a superior IP Strategy. The presentation will be followed by a roundtable discussion exploring in depth how each tenet can be used to improve your IP strategy.

The workshops are to be held by:
– Duncan Bucknell, CEO of our firm, who is also author of the book Pharmaceutical, Biotechnology and Chemical Inventions World Protection and Exploitation and leading IP Strategist by IAM Magazine for year 2009-2011.
– Apeng Shang, Consultant and China Specialist of our firm.

We expect IP professionals to join us and exchange ideas and opinions on issues related to IP strategy.

We look forward to seeing you there.

To book please email Apeng at apeng@thinkipstrategy.com

Image Credit: Dainis Matisons

本公司将在中国举行两场知识产权策略研讨会
作者：尚阿鹏

本月，我们将在11月23日（上海国际会议中心）、11月24日（北京希尔顿饭店）举行两场小型知识产权策略研讨会。我们邀请知识产权领域的专业人士，就知识产权策略的热点问题进行讨论。研讨会的主题和内容如下：

第一场：如何为产品设立一流的知识产权策略
通过案例分析和互动讨论，理解如何通过知识产权策略促进产品的研发和销售计划，确保知识产权保护的目的围绕产品开展，确保产品的研发符合行业趋势和消费者需求。

第二场：建立全球范围内的知识产权流通机制，提高在全球的竞争能力
通过案例分析——一份商业计划和知识产权策略以及可能遇到的各种问题和挑战，与参会者互动讨论企业在国外的知识产权保护方面的常见错误，理解如何在全球范围内保护知识产权。
2011年，走过纽约的春天，走过伦敦和哥本哈根的夏季，我们期待在中国的金秋，与您相逢。

第三场：提高知识产权策略的6种方法
分析讲解6项提高知识产权策略的原则。随后参会者互动讨论，探讨如何充分利用每项原则来提高自己的知识产权策略。

会议由本公司CEO Duncan Bucknell和本公司顾问尚阿鹏主持：
– Duncan Bucknell先生，2009年-2011年IMA杂志评选的顶级知识产权策略专家，《Pharmaceutical, Biotechnology and Chemical Inventions World Protection and Exploitation》一书的作者。
– 尚阿鹏，知识产权律师、顾问。

2011年，走过纽约的春天，走过伦敦和哥本哈根的夏季，我们期待在中国的金秋，与您相逢。

如果需要了解详情，请与尚阿鹏联系：apeng@thinkipstrategy.com

图片来自Dainis Matisons