Top Global Brands 2007

Thanks to IPKat for telling me first about the 2007 edition of Interbrand and Business Week’s Best Global Brands.  A few facts:

  • the top 4 brands remain the same (in order): Coca Cola ($65Bn), Microsoft ($59Bn), IBM ($57Bn)and GE ($52Bn).
  • Intel ($31Bn) has slipped from 5th to 7th
  • Nokia ($34Bn) has moved up to 5th
  • The current top 4 and Intel have all been in the top 5 or 6 since the survey began in 2001

Interesting comments from the report:

  • Coca Cola is numbe 1 for the seventh year in a row but is having trouble increasing brand reputation because its move into healthier beverages is yet to resonate
  • Google, Zara and Apple were the three biggest movers up the ladder
  • Ford, GAP and Kodak were the three biggest movers down the ladder

As always, the report has some interesting analysis and insights. 

As I said in my August 2006 article, managing a global brand is an art in itself.  In that article, I developed the B.R.A.N.D.I.N.G. acronym to cover the key points. 

Let me know what you think.

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