Here are some reasons to give it all away, what would you add?

1 – you’re giving away some carefully selected IP to build a market
2 – based on hard data you are 100% sure that you don’t need it

3 – you know for certain that your market moves too fast and the IP you’re giving away today is already obsolete
4 – you’ve done the sums and the IP just isn’t providing the ROI you need to justify the costs
5 – to get a tax benefit
6 – you’re generous or you’re a not-for-profit, or both
7 – the whole point of creating it was to give it away

[image credit: D Sharon Pruitt]