The most effective IP Strategy for a given product starts in the very early stages and informs the business model chosen and the development path, and evolves as the product moves through development and out into market.
Product-focused IP Strategy (or lifecycle management) is a strategic approach where intellectual property considerations are woven into the planning, development, commercialization, and management of a company’s products. It strongly emphasizes securing and leveraging IP to protect the innovation, enhance value, manage risks, and support commercial objectives.
We not only work with new product developments, but also routinely work with clients to ‘refresh’ current products from an IP Strategy perspective.
We can help you to:
What happens when intellectual property built into your products turns out to belong to someone else? This week supplied three expensive answers. Each involved one of the world’s most powerful companies paying – or being ordered to pay – for rights held by a much…
Something quietly broke this year in one of Silicon Valley’s most-watched classrooms. In Steve Blank’s 2026 Lean LaunchPad at Stanford, every team used AI to spin up working products in hours — and the result wasn’t faster learning. It was faster failure. As Blank put…
The most valuable intellectual property in your business is often not the product your customers see — it’s the platform underneath it: the data it learned from, the delivery technology it rides on, the foundational patents everything else is built over. Several developments this past…
Ben Thompson’s recent Stratechery analysis is a masterclass in how scale, integration and narrative compound into something competitors can no longer touch. Starlink is profitable not because the satellites are clever, but because SpaceX owns the launch capacity that puts them there. Tesla’s Full Self-Driving…
Most companies now accept that geopolitical risk belongs in corporate strategy, yet very few have ever stress-tested how they would actually respond. McKinsey’s recent article, The art, science, and technology of geopolitical scenario planning, puts numbers on the gap: fewer than a third of organisations…
If your product’s value lives in where it comes from — a region, a method, a 450-year tradition — the hardest question in your IP strategy is whether the law will let you fence off the name. A recent Federal Court decision answers it for…
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