Everyone has plans.  Those who excel at implementing ‘the plan’ are usually operating on old information.
pexels-photo-346814.jpegIf you have up to date information and high quality analysis you can make your çompetitor’s plans irrelevant.
Competitor actions, on the other hand, are not so easy to avoid.
If you have the right process in place, then you have a fair chance of predicting their likely options and which they will choose.
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