I was in the car earlier today listening to Invisible Hand’s 2006 interview with Eric D. Beinhocker, author of The Origin of Wealth Evolution, Complexity, and the Radical Remaking of Economics .

So the book looks at economics and the old economic paradigm of equilibrium within systems and compares it so perhaps a more pragmatic approach which views the world in evolutionary terms – survival of the fittest, and adaptive change and all that.

I’m a big believer that IP Strategy has to be flexible and move with the times, experiment with the environment, learn, adapt and keep going.  Sure you need to put in place long term goals and be heading towards them – but think of them more like a compass – pointing you in the right direction, and less like a rigid set of rules that have to be followed.

What do you think?

Photo credit: an untrained eye)