A single transparent glass box lit by a spotlight in a dark archive of identical grey boxes, symbolising AI brand visibility.

When a customer asks an AI assistant what to buy, does your brand come up as an answer? New research from Georgetown and Darden, published in Harvard Business Review as “How...

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July was a month about ownership. Not compliance, not litigation skill – ownership. Google’s edge sits on TPU technology that competitors must come back and license. Sanofi lost the mRNA product...

Technicians working on TPU cluster units in AI innovation data center with monitors and servers

When Berkshire Hathaway takes a $10 billion stake in Alphabet, the headline is the money. The real story is what Google chose not to monetise on its own. Google’s most valuable...

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What happens when intellectual property built into your products turns out to belong to someone else? This week supplied three expensive answers. Each involved one of the world’s most powerful companies...

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Something quietly broke this year in one of Silicon Valley’s most-watched classrooms. In Steve Blank’s 2026 Lean LaunchPad at Stanford, every team used AI to spin up working products in hours...

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The most valuable intellectual property in your business is often not the product your customers see — it’s the platform underneath it: the data it learned from, the delivery technology it...

Book titled 'IP Playbook: Strategies for Intellectual Property' floating in space with galaxy and Earth in background

Ben Thompson’s recent Stratechery analysis is a masterclass in how scale, integration and narrative compound into something competitors can no longer touch. Starlink is profitable not because the satellites are clever,...

A hand moves an amber-lit game piece across a glowing frosted-glass map table, illustrating IP strategy scenario planning.

Most companies now accept that geopolitical risk belongs in corporate strategy, yet very few have ever stress-tested how they would actually respond. McKinsey’s recent article, The art, science, and technology of...

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If your product’s value lives in where it comes from — a region, a method, a 450-year tradition — the hardest question in your IP strategy is whether the law will...