Why would I want to be focused…?

Economy of resources

• Spend your time wisely
• Spend your money wisely

Tempo

• Making fast decision based on clear goals
• Limited distractions

Market

• Defined niche
• Differentiate yourself
• Specialist on your product
• Closer understanding of your niche (both clients and competitors)

Development

• Somewhat restricted opportunities

Any drawbacks? What can go wrong…?

Missing value generation opportunities

• Application in different markets (opportunities to engage with adjacent markets in effective ways)
• New technical developments
• Changing customer demand

After a while…

• Getting stuck in the day to day
• Skills becoming too specialized
• Satisfaction with status quo

To consider…

Further options to getting value from your idea

• Licensing outside focus fields
• Collaborating for technology development
• Optimizing portfolios for sale/licensing of IP

Managerial considerations

• Regular reviews of processes and strategies
• Keep people that challenge your strategic assumptions (or bring them on board)
• Regular review of market developments