If you haven’t yet heard, our IP Think Tank podcast interview with Marck Blaxill and Ralph Eckardt is now online and in itunes.

I think their new book ‘The Invisible Edge‘ is a great read for senior executives.

In the podcast we explore:

• what inspired Mark and Ralph to write the book;
• what they mean when they say that IP is invisible;
• their one sentence take home message from the book;
• the concept of zooming and how to use it to strategic advantage; and
• the three principal IP strategies that they describe in the book – Control, Collaborate and Simplify.

Check out the podcast and the book and let me know what you think.