Manage your IP

The most basic step towards achieving excellence in IP strategy is to understand and efficiently manage your own IP portfolio. Managing IP covers everything from knowing what to protect and how, through to what breadth is needed from each IP asset (whether geographically, technical scope) or when to abandon IP assets that have no further strategic use.

We work with clients to build more effective IP Management programs, for example, to:

  • Manage your IP based on its strategic value.
  • Optimize your IP portfolio for your associated business strategy.
  • Reduce the costs of proficient IP portfolio management.
  • Build a more effective IP profit center.
  • Communicate strategic and business value of IP decisions throughout the company.

Insights about Managing your IP

Why IP Strategies Fail: The Gap Between the Decision and the Portfolio

Many intellectual property strategies don’t fail because they were poorly designed. They fail because nothing changes after the sign-off. New McKinsey research in Harvard Business Review — How to Ensure Your Company Acts on Your New Strategy — puts numbers on the problem for business…

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