Manage your IP

The most basic step towards achieving excellence in IP strategy is to understand and efficiently manage your own IP portfolio. Managing IP covers everything from knowing what to protect and how, through to what breadth is needed from each IP asset (whether geographically, technical scope) or when to abandon IP assets that have no further strategic use.

We work with clients to build more effective IP Management programs, for example, to:

• Manage your IP based on its strategic value.
• Optimize your IP portfolio for your associated business strategy.
• Reduce the costs of proficient IP portfolio management.
• Build a more effective IP profit center.
• Communicate strategic and business value of IP decisions throughout the company.

Insights about Managing your IP

Business transformation and intellectual property

Here are some thoughts on intellectual property if you’re about to go through a business transformation:

Patenting patent processes

How do you protect your IP Processes?  More importantly, have you ever done a freedom to operate clearance on them? To kick off this short series of posts, here are a few insights on some of the top ‘patent process’ patent filers, what they are…

Analysis

Strategy without analysis is like turning up to play a sporting match when you don’t know what sport you’re playing, what equipment to bring, the rules, who your opponent is or indeed where to show up for the game. It’s not uncommon for far reaching…

Careful where you aim

There’s a lot of lip service given these days to ‘aligning IP with business goals’.  Most times there’s no indication at all about how to do that or any of the practicalities. One practical matter that comes up time and again is around the goals…

Simplifying facebook

Like many maturing companies, Facebook has been unwinding complexity from its business(1). What does this mean for the IP Strategy team? If you’ve built intellectual property strategies around products or services that are going to be shelved what do you do? Do you have a…

Procter & Gamble's downsizing to increase price – what would you do?

  Using an old tactic, Procter & Gamble will reduce the number of products per package to increase profitability. (‘downsizing’) According to the WSJ, this is in an attempt to recoup costs of innovation without increasing per package price for consumers in these difficult economic…

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