Manage your IP

The most basic step towards achieving excellence in IP strategy is to understand and efficiently manage your own IP portfolio. Managing IP covers everything from knowing what to protect and how, through to what breadth is needed from each IP asset (whether geographically, technical scope) or when to abandon IP assets that have no further strategic use.

We work with clients to build more effective IP Management programs, for example, to:

  • Manage your IP based on its strategic value.
  • Optimize your IP portfolio for your associated business strategy.
  • Reduce the costs of proficient IP portfolio management.
  • Build a more effective IP profit center.
  • Communicate strategic and business value of IP decisions throughout the company.

Insights about Managing your IP

Why IP Strategies Fail: The Gap Between the Decision and the Portfolio

Many intellectual property strategies don’t fail because they were poorly designed. They fail because nothing changes after the sign-off. New McKinsey research in Harvard Business Review — How to Ensure Your Company Acts on Your New Strategy — puts numbers on the problem for business…

When Anyone Can Build It in an Afternoon, What’s Left to Own?

Something quietly broke this year in one of Silicon Valley’s most-watched classrooms. In Steve Blank’s 2026 Lean LaunchPad at Stanford, every team used AI to spin up working products in hours — and the result wasn’t faster learning. It was faster failure. As Blank put…

AI Transformation Is Not a Strategy Problem — It’s an Ownership Problem

Most AI transformations will fail for a familiar reason. Not because the strategy is wrong, but because organisations misread how change actually happens. The recent BCG analysis makes this explicit: leaders assume alignment, but employees experience change as something imposed, not chosen. The gap matters.…

The Bet You Make Before You Make Any Bet

Most capital allocation fights aren’t really about the numbers. They’re about the absence of an organizing principle. When a business has no clear answer to “what are we actually about,” every investment decision collapses into a contest between competing logics — the safe, modelable bet…

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