Intellectual Property Workshops
Our workshops are always tailored to the audience, designed to have everyone in the room actively learning and coming away feeling that the time was well spent.
Our approach is holistic; we put IP into context with the business. Our approach is product solution driven; we recognize that for IP to realize value, it must offer ideas that customers will buy. Our approach simplifies without dumbing down IP; we focus on teaching excellence by ensuring our attendees master the fundamentals and build from there.
Example workshop topics:
IP Fundamentals for Business People
This workshop provides participants with the fundamentals of intellectual property with concrete examples from current events around the world. In the extended version, participants work on their own real-life example to come away with concrete actions for that product or company.
12 Ways to Improve Your IP Strategy
Assists IP savvy companies take their IP strategy planning a level further.
IP War Games
Sometimes the best way to learn IP strategy is to put it into practice to address real world problems and opportunities. War games do just that. An IP War Game is a facilitated exercise designed to challenge planning assumptions by putting plans to the test against competitor team members before they face real world competitors. Our IP War Games trace their roots to military Red Team exercises. They embrace the greater complexity of business where competitors are often also partners and customers at the same time.
Innovation Workshops
We help companies shape the future of their markets by inventing it. An innovation workshop can be used to accelerate innovation on a given product solution line, and for new technologies uncover potential applications in order to create an R&D path of necessary enablers and an overall IP protection strategy.
IP information as a business tool
This workshop focuses on how to use IP information to understand competitors and the implications of their actions.
Product-focused IP Strategy
How to establish a comprehensive and integrated IP portfolio for developing, making, advancing and defending product solutions sold to customers.
This workshop focuses on building your IP Strategy to focus on benefits of that drive strategic goals, such as revenue.
Reducing Your IP Risks
How to limit your IP exposure to uncertainty and unnecessary risk and favorably change the balance of risk with respect to competitors, partners or customers.
Increase the Value of Your IP
How to leverage IP rights and IP transactions to enhance your return on investment in your IP assets. This course focuses on direct and indirect ways to profit from your IP as both a saleable asset and a tool to shape markets.
Manage Your IP at World’s Best Practice Level
How to have the right IP portfolio at the right time covering the right geographies and for the right cost and return on investment. This workshop focuses on IP strategy prioritization, resource economization, freedom of operation, risk management, operational tempo, and complexity reduction as it pertains to managing a world class IP portfolio. IP operations are inherently complex given the number of laws, regulations, authorities, accounting conventions, and the underlying IP itself. Universal tenets of strategic operations can give decision-makers a guiding direction to determine whether given individual decisions make strategic sense in context with the larger picture.
Enforce Your IP
How to use your rights to enforce exclusivity to achieve desirable business outcomes that might otherwise not have occurred.
Develop Your IP Portfolio
How to secure and employ IP from any source to advance and defend your enterprise. This course focuses on building an IP portfolio under the philosophy that all the IP in the world, including that held be competitors, partners, and customers, is potentially IP that your enterprise could use to advance your business given the right strategy. It also delves into IP creation, selection, and documentation strategies that raise the chances of securing meaningful IP without inhibiting the potential to profit from the unexpected creations that R&D efforts may produce. How well are you shaping the future of your industry?
Pursue Excellence in Your IP Strategy
How to outpace your competition through rapid and proficient decision-making in IP. This course focuses on developing five tiers of IP strategy performance from which to build an IP strategy framework and a continuous improvement process. The topline goal is to make better IP decisions faster as a necessary precursor to holding the initiative and succeeding on your terms. A good strategy sets a direction and affords the flexibilities needed to stay at least one step ahead of your competitors.
