Insights from IP Data and Analytics

We work with clients to use intellectual property data and analytics to make better decisions while improving their IP Strategy. We help clients to use IP information to:

• monitor competitors
• identify profitable areas for IP creation
• refine product development
• guide marketing strategies
• identify and deal with disruptive solutions
• define innovation policies
• understand the value of individual IP assets
• optimise IP portfolios
• identify potential partners
• communicate the value of IP to the business and the market
• improve IP asset quality by analysing prior filings

Insights about using information and data to inform your IP Strategy

Business transformation and intellectual property

Here are some thoughts on intellectual property if you’re about to go through a business transformation:

M&A

Mergers and Acquisitions are a key source of strategic value in business. You can make an enormous contribution to M&A.  Its a simple thing to set up a scan for valuable technology and IP using standard databases. Stay in touch with the M&A team, understand…

Deception and IP Strategy

An act of deception has won many a military battle – from Sun Tzu to the Trojan Horse, from Alexander the Great, Hannibal or Napolean to the Spaniards defeating the overwhelmingly more numerous Incas. Here are some examples that I have seen deployed to mislead…

Plans

Everyone has plans.  Those who excel at implementing ‘the plan’ are usually operating on old information. If you have up to date information and high quality analysis you can make your çompetitor’s plans irrelevant. Competitor actions, on the other hand, are not so easy to…

Analysis

Strategy without analysis is like turning up to play a sporting match when you don’t know what sport you’re playing, what equipment to bring, the rules, who your opponent is or indeed where to show up for the game. It’s not uncommon for far reaching…

Information is magic

Whoever has the best information is most likely to succeed and on their own terms. It is difficult to overstate the importance of high quality information to the development and execution of world class IP Strategy. The best IP Strategists are keen practitioners of competitive…