The Five-Year IP Roadmap Is Over: How to Build an IP Strategy for a Future You Can’t Predict
Long-lived patents, an AI-shifted landscape: why a fixed filing roadmap fails, and the three decision rules an IP strategy needs instead.
Increase value with IP
Intellectual Property assets can be used in many ways and for many purposes. Something of strategic value to one company may be useless to another. We work closely with clients to understand value creation in their context and to use intellectual property to enhance value for them. Typically this results in the intellectual property itself becoming more valuable, and sometimes it does not.
Some examples of increasing value with IP include:
- Creating a simplified and scalable licensing program to capture realistic value from a large number of small-time would-be infringers.
- Gaining remuneration from IP, and access to IP from other entities, through cross-licensing, investment, and sales.
- Using IP to open doors and build profitable relationships with partners.
- Monitoring for and stopping all infringing activity as it starts.
Insights about increasing value with IP
Walking Away From a Brand Doesn’t Always Mean You’ve Let It Go
Intellectual property rights don’t dissolve the moment you stop paying attention to them. That’s the thread running through several developments last week, and it’s worth more attention than most companies give it, because the moment you decide to stop using a mark, retire a product…
When Everyone Can Run the Model: What Open-Weight AI Means for Your IP Strategy
If a capability you spent years building can be downloaded on a Sunday afternoon, the question is not how to stop that. It is what you own that survives it. Ben Thompson’s recent Stratechery piece works through the economics of the new Chinese open-weight models…
Capacity Is Not a Moat: What India’s Electrification Build-Out Means for Your IP Strategy
When a market is about to triple in a decade, the patent filing map you drew for yesterday’s demand is the one that will let you down. A McKinsey analysis, written with the Indian Electrical and Electronics Manufacturers Association, puts numbers on the shift: India’s…
When AI is embedded in your Workforce, Trade Secrets Become the Strategy
If AI can do the work, what exactly does your company still own? That is the question sitting underneath McKinsey’s new report, The symbiotic enterprise, which argues that AI agents and intelligent robots are becoming a workforce — close to 60 per cent of work…
When AI Does the Shopping, What Does Your Brand Actually Own?
Here is an uncomfortable number for anyone responsible for brand protection: when consumers ask an AI tool about a brand, the brand’s own website supplies only 1–2 per cent of the sources the model cites. That finding sits at the centre of McKinsey’s State of…
Something went wrong. Please refresh the page and/or try again.
