Increase value with IP

Intellectual Property assets can be used in many ways and for many purposes.  Something of strategic value to one company may be useless to another.  We work closely with clients to understand value creation in their context and to use intellectual property to enhance value for them.  Typically this results in the intellectual property itself becoming more valuable, and sometimes it does not. 

Some examples of increasing value with IP include:

• Creating a simplified and scalable licensing program to capture realistic value from a large number of small-time would-be infringers.
• Gaining remuneration from IP, and access to IP from other entities, through cross-licensing, investment, and sales.
• Using IP to open doors and build profitable relationships with partners.
• Monitoring for and stopping all infringing activity as it starts.

Insights about increasing value with IP

When AI Does the Shopping, What Does Your Brand Actually Own?

Here is an uncomfortable number for anyone responsible for brand protection: when consumers ask an AI tool about a brand, the brand’s own website supplies only 1–2 per cent of the sources the model cites. That finding sits at the centre of McKinsey’s State of…

The Intelligence You Already Have, May Cost You Millions

The most expensive failures in R&D are not the projects that fail. They are the projects that should never have started — and the ones that limp along because nobody had the evidence to kill them early. Patsnap’s 2026 R&D Benchmark Report puts numbers on…

Why “Wait and See” Is Becoming the Most Expensive IP Decision You Can Make

A new technology hits a point where the question stops being whether it works and becomes who already owns the ground around it. Quantum computing has recently crossed that line. McKinsey’s 2026 Quantum Technology Monitor reports over 300 companies — Airbus, JPMorgan Chase, Boehringer Ingelheim…

Is Your AI Strategy Just a Faster Way to Stand Still?

Most companies pouring money into AI are getting almost nothing back — and the reason is strategic, not technical. In “When Developing an AI Strategy, Beware the Urgency Trap” (HBR, July 2026), David De Cremer draws on findings that the overwhelming majority of generative AI…

Investors Have Told Us What Wins in 2026 — Is Your IP Strategy Listening?

When investors describe a winning company, they now reach for three ideas: credible AI adoption, resilience, and durable competitive advantage. McKinsey’s latest survey of long-term investors — What matters most to investors in 2026 and what it means for companies — makes the shift plain.…

Will AI Recommend Your Brand? Why AI Visibility Is Now an IP Strategy Problem

When a customer asks an AI assistant what to buy, does your brand come up as an answer? New research from Georgetown and Darden, published in Harvard Business Review as “How to Get AI to Surface Your Brand” (Gale, Cian and Wathieu, June 2026), suggests…

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