A fundamental element of IP rights is the ability to enforce them. Enforcement strategy can take many forms, from surveillance and converting potential or actual infringers to licensees, through to an aggressive global litigation program. We work with clients to:
Insights about enforcing or defending your IP
A copycat is a free audit of your intellectual property. Everything it managed to reproduce is something you did not own, or did not protect well enough. Everything it had to leave out is where your real advantage sits. Most brand protection strategies start from…
A patent that survives every attack on its validity can still be worth nothing against the competitor you sued. Whether it covers them is decided by the words of the claims, and in Australia those words are read as written. Close is not enough. That…
A rebrand does not just launch a new name. It starts a clock on the old one. Stop using a trade mark, show no intention of going back to it, and the law can treat it as abandoned. At that point a competitor can pick…
Intellectual property rights don’t dissolve the moment you stop paying attention to them. That’s the thread running through several developments last week, and it’s worth more attention than most companies give it, because the moment you decide to stop using a mark, retire a product…
Once your trade mark is registered, how safe is it? For its first twelve months, less safe than most brand owners assume – the Registrar of Trade Marks holds a power under section 84A of the Trade Marks Act 1995 (Cth) to revoke a registration…
What happens when intellectual property built into your products turns out to belong to someone else? This week supplied three expensive answers. Each involved one of the world’s most powerful companies paying – or being ordered to pay – for rights held by a much…
Over the past two decades, US firm value flipped from mostly tangible to over 90% intangible — and the rulebook for defending those intangibles quietly rewrote itself underneath everyone. A recent Cornerstone Research study, Intellectual Property Litigation: U.S. Trends in Global Perspective (June 2026), maps…
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