Duncan Bucknell
Strategic Intellectual Property
The most expensive failures in R&D are not the projects that fail. They are the projects that should never have started — and the ones that limp along because nobody had...
A new technology hits a point where the question stops being whether it works and becomes who already owns the ground around it. Quantum computing has recently crossed that line. McKinsey’s...
Most companies pouring money into AI are getting almost nothing back — and the reason is strategic, not technical. In “When Developing an AI Strategy, Beware the Urgency Trap” (HBR, July...
Many intellectual property strategies don’t fail because they were poorly designed. They fail because nothing changes after the sign-off. New McKinsey research in Harvard Business Review — How to Ensure Your...
When investors describe a winning company, they now reach for three ideas: credible AI adoption, resilience, and durable competitive advantage. McKinsey’s latest survey of long-term investors — What matters most to...
When a customer asks an AI assistant what to buy, does your brand come up as an answer? New research from Georgetown and Darden, published in Harvard Business Review as “How...
July was a month about ownership. Not compliance, not litigation skill – ownership. Google’s edge sits on TPU technology that competitors must come back and license. Sanofi lost the mRNA product...
When Berkshire Hathaway takes a $10 billion stake in Alphabet, the headline is the money. The real story is what Google chose not to monetise on its own. Google’s most valuable...
A retailer just built a brand bigger than Boeing — and it did it almost entirely with intellectual property most boards treat as paperwork. The lesson sitting inside Costco’s private-label story...
Once your trade mark is registered, how safe is it? For its first twelve months, less safe than most brand owners assume – the Registrar of Trade Marks holds a power...
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