Duncan Bucknell
Strategic Intellectual Property
When Berkshire Hathaway takes a $10 billion stake in Alphabet, the headline is the money. The real story is what Google chose not to monetise on its own. Google’s most valuable...
A retailer just built a brand bigger than Boeing — and it did it almost entirely with intellectual property most boards treat as paperwork. The lesson sitting inside Costco’s private-label story...
Once your trade mark is registered, how safe is it? For its first twelve months, less safe than most brand owners assume – the Registrar of Trade Marks holds a power...
A large share of the intellectual property in most businesses is protected by nothing but secrecy. That protection carries a hidden dependency: a wrongdoer you can name, and an obligation of...
What happens when intellectual property built into your products turns out to belong to someone else? This week supplied three expensive answers. Each involved one of the world’s most powerful companies...
Over the past two decades, US firm value flipped from mostly tangible to over 90% intangible — and the rulebook for defending those intangibles quietly rewrote itself underneath everyone. A recent...
Something quietly broke this year in one of Silicon Valley’s most-watched classrooms. In Steve Blank’s 2026 Lean LaunchPad at Stanford, every team used AI to spin up working products in hours...
Choosing a plainly descriptive business name feels like the safe option. It rarely is. In 2013, a small Melbourne pool servicing company settled on “Pro Pool Services”, checked the ASIC and...
The most valuable intellectual property in your business is often not the product your customers see — it’s the platform underneath it: the data it learned from, the delivery technology it...
Ben Thompson’s recent Stratechery analysis is a masterclass in how scale, integration and narrative compound into something competitors can no longer touch. Starlink is profitable not because the satellites are clever,...
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