Duncan Bucknell
Strategic Intellectual Property
A copycat is a free audit of your intellectual property. Everything it managed to reproduce is something you did not own, or did not protect well enough. Everything it had to...
When a company splits in two, one side usually ends up renting what it used to own. Which side, and on what terms, is decided in the separation workstream that gets...
A patent that survives every attack on its validity can still be worth nothing against the competitor you sued. Whether it covers them is decided by the words of the claims,...
October was a month about the gap between owning a right and controlling an outcome. A valid patent on a drug’s mechanism that left its owner with no market. A licence...
The price of frontier AI capability is falling towards zero. The consequence for an IP strategy is not that AI has become cheaper. It is that anything you thought you were...
The patent is rarely where the money is decided. The licence is. Three IP developments from the past week make that point, and each turns on terms settled, or left unsettled,...
If AI collapses the cost of making your product, the question is no longer how cheaply you can make it. It is what stops a competitor making the same thing. That...
There are two ways to hold a position in a technology. You can own the technology. Or you can own what it takes to build and install the technology at volume....
Adding AI to a product is not a strategy. Moving to where the value is going is. And every real move changes what your company controls, which makes it an IP...
A rebrand does not just launch a new name. It starts a clock on the old one. Stop using a trade mark, show no intention of going back to it, and...
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