Jeremy Phillips, John Welch and Duncan Bucknell discuss intent to use in the US and Europe by foreign and local trade mark owners, the doctrine of fraud in US trade mark...
Intel, ECJ, trademark trade mark dilution, Patents Manual, Software patents Sir Hugh Laddie - tributes - http://www.ucl.ac.uk/laws/laddie_wp/
I’m in India this week and the transit through Singapore reminded me of something I noticed in Hong Kong in June: a pretty standard store in an airport hub. What’s interesting...
Derrick Daye over at Branding Strategy Insider put up an interesting post yesterday about color psychology in marketing. He briefly explores the way that culture can have an impact on what...
Gino van Roeyen over at Class46 posted an interesting piece last week on companies that handle out-sourced manufacture, distribution, technical support and even design of branded products. One example is printers,...
As Brad VanAuken points out,a ‘Brand Promise’ is basically a compelling and differenciated benefit to the target audience. This benefit essentially needs the following three qualities: 1 – it is extremely...
Global brands must be able to fit the local circumstances of each country they’re used in. This is difficult, as we’ve discussed before in the B.R.A.N.D.I.N.G. approach. Often a global brand...
Phishing, is not only a criminal act, it also damages the brand owner quite substantially. A YouGov study recently reported by ArsTechnica found that up to 42% of people lose trust...
Patent trolls are old news. How about other forms of intellectual property? Danwei recently posted an item about a Chinese man, Zhan Qizhi who has systematically acquired copyrights and then asserted...
In my SpicyIP post last Monday, I had a look at McDonalds recent refocus away from children in India and briefly analysed whether a country-specific (and cohort specific) branding and IP...
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