A few months back Wired magazine reported that Twitter acquired its main graphic (the bird on the curly branch) from stock photography website istockphoto.com. The licence to use the graphic was...
Here are five reasons not to file a trade mark, in no particular order: 1 – your business is only ever going to be confined to a subset of a country...
Earlier this week we discussed the results of Taylor Wessing’s second Global Intellectual Property Index on our IP Think Tank podcast. One interesting result was the relatively high ranking given to...
Jeremy Phillips, John Welch and Duncan Bucknell discuss intent to use in the US and Europe by foreign and local trade mark owners, the doctrine of fraud in US trade mark...
Intel, ECJ, trademark trade mark dilution, Patents Manual, Software patents Sir Hugh Laddie - tributes - http://www.ucl.ac.uk/laws/laddie_wp/
I’m in India this week and the transit through Singapore reminded me of something I noticed in Hong Kong in June: a pretty standard store in an airport hub. What’s interesting...
Derrick Daye over at Branding Strategy Insider put up an interesting post yesterday about color psychology in marketing. He briefly explores the way that culture can have an impact on what...
Gino van Roeyen over at Class46 posted an interesting piece last week on companies that handle out-sourced manufacture, distribution, technical support and even design of branded products. One example is printers,...
As Brad VanAuken points out,a ‘Brand Promise’ is basically a compelling and differenciated benefit to the target audience. This benefit essentially needs the following three qualities: 1 – it is extremely...
Global brands must be able to fit the local circumstances of each country they’re used in. This is difficult, as we’ve discussed before in the B.R.A.N.D.I.N.G. approach. Often a global brand...
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