Strategy without analysis is like turning up to play a sporting match when you don’t know what sport you’re playing, what equipment to bring, the rules, who your opponent is or...
There’s a lot of lip service given these days to ‘aligning IP with business goals’. Most times there’s no indication at all about how to do that or any of the...
Like many maturing companies, Facebook has been unwinding complexity from its business(1). What does this mean for the IP Strategy team? If you’ve built intellectual property strategies around products or services...
Using an old tactic, Procter & Gamble will reduce the number of products per package to increase profitability. (‘downsizing’) According to the WSJ, this is in an attempt to recoup...
I received a great question at an IP strategy training course I taught. The question was about the difference between a strategy, a plan, and a process. It came about because...
Guest post by Robert Cantrell Can IP decisions always just be business – logical, factual? Should they be? One of the first pieces of real world advice I received out of...
There was a great discussion at the symposium yesterday on ‘IP Strategy, what has changed, what is changing?’ Here are my slides – I look forward to your comments too. IP...
Guest post by Robert Cantrell An IP strategy should take account of the natural course of technology evolution so that it provides adequate protections into the future. For example, product solutions...
In my book Outpacing the Competition, I emphasize the importance of sales within the scope of an IP strategy. By sales, I mean the art of selling: prospecting, qualifying, presenting, overcoming...
Over the weekend I collected and read all the posts that I have written in my two years with Think IP Strategy straight through to pick out the common threads. In...
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