How would you react if you were forced into a commoditised positioning? Check out these car rental companies and what happens to them at airports around the world for just a...
First, a brief lead in to this blog topic: In 2006, the Chinese State Council issued both The Guiding Principles of Program for Mid-to-Long Term Scientific and Technological Development (2006-2020) and...
It’s the end of the first Batman movie from 1989 and Batman is fighting his nemesis, the Joker. Batman says, “I’m going to kill you!” The Joker says, “You IDIOT! You...
There may be no better competitive advantage in business than to be able to offer a valuable solution for free for which a rival must receive remuneration to stay in business....
Is there a difference between ‘best practice’ in theory as against the real world? Should there be? In the many years I have taught patent strategy, I have often seen people...
Sometimes the biggest mistake is the one you didn’t realise you made. IP laws that grant exclusivity do not leave value on the table for the next place finishers. Let’s look...
What is an ideal strategy and would you know one if it bit you? Why bother with it anyway? The ideal strategy is a strategy that provides 100% of the desired...
They are legal rights, so why not treat intellectual property as purely a legal issue? First, the role of most legal departments is oriented around defense and risk reduction. While defense...
Here are some reasons to give it all away, what would you add? 1 – you’re giving away some carefully selected IP to build a market 2 – based on hard...
One of the first rules of creating a winning strategy is to see things as they are and not as we believe them to be. Strategy is not forgiving of misinterpretations...
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