Using an old tactic, Procter & Gamble will reduce the number of products per package to increase profitability. (‘downsizing’) According to the WSJ, this is in an attempt to recoup...
There was a great discussion at the symposium yesterday on ‘IP Strategy, what has changed, what is changing?’ Here are my slides – I look forward to your comments too. IP...
In my book Outpacing the Competition, I emphasize the importance of sales within the scope of an IP strategy. By sales, I mean the art of selling: prospecting, qualifying, presenting, overcoming...
What is better for a product-based IP Strategy, an open system of innovation or a closed system? The answer is both and neither, and here is why. Strategy, at its core,...
Having focused on the meaning and creation of learning organizations for a period in my life I can’t help coming back from time to time to thinking about organizations as living...
A trend of industry over the last several decades has been to decouple innovation from manufacturing and move manufacturing to regions of the world that have lower labor costs. While this...
There is no doubt that CEOs are gaining a greater perspective on IP. There is also no doubt that the key question a CEO will want to know about IP is...
This is an interesting mistake because you can find yourself doing the right thing while emphasizing the wrong thing. It is certainly not a mistake to pursue licensing and monetary value...
Over the weekend I collected and read all the posts that I have written in my two years with Think IP Strategy straight through to pick out the common threads. In...
Even in the midst of drafting this blog post my To Do list seems to be winning its race with me. It’s a dual metric race, because I have to balance...
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