So, what do effective leaders need to DO about IP strategy?
1 – communicate the importance of IP within the organisation and the importance of using it strategically;
2 – delegate to an appropriate person the ultimate responsibility for all things IP within the organisation and hold them accountable (call them what you will, CIPO, whatever, just have the role defined and accountable);
3 – champion a continued process of reviewing and iterating use of IP to leverage business and corporate goals.
Anything else?