It’s been widely said (and attributed to Peter Drucker), that culture eats strategy for breakfast. Whilst Mark Fields made that particular phrase popular, Drucker definitely made it clear that culture will block attempts to implement a strategy that is incompatible with it. So what does that mean for IP Strategists? If you try and implement a strategy that is counter cultural for your organization – you will fail. For example, try getting… Read More
Bloomberg published a nice piece just the other day on common phrases that are trademarked. Here are a few: “It’s gonna be awesome” (The Barbarian Group) “We should talk” (Bank of New York) “That’s a good idea” (Rubbermaid) Readers unaware of how trademarks work would be forgiven for thinking that they can’t use those phrases anymore, or at least in business. Obviously this is wrong – the trademarks cover goods and services… Read More
One of the key tenets for any successful business effort is to gain and retain freedom of action. This tenet is aligned with the overall strategic goal of any person to not only succeed, but to succeed on his terms. You do not want your opportunity to advance your business to be limited by others, be it your customers, partners, and especially, competitors. In the IP world, freedom of action has a… Read More
You must be logged in to post a comment.