Duncan Bucknell

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As we announced at the beginning of the month, to take advantage of all of us getting together as part of our annual team retreat, we have decided to organize a half a day event in Melbourne, Australia. When: 15th of March 2011 from 9am until 2pm (4pm if you wish) Where:  RACV Club, 501 Bourke St Melbourne What: a series of four 45min workshops conducted by top IP Strategists. The opportunity… Read More

There may be no better competitive advantage in business than to be able to offer a valuable solution for free for which a rival must receive remuneration to stay in business. The idea follows the line of the business axiom to give away the razors (a durable) for free so that people buy the razor blades (a consumable). It’s a dynamic that, for another illustration, means that there really cannot be a… Read More

IP is a source of great value for our organisation – keep in touch with the IP function. Messages around IP successes can really leverage our success in the market.  You have to be very careful about what you say to the world, but when you get it right, you can sing it from the rooftops… Having said that, messages around IP enforcement successes have to be very carefully managed – we… Read More

It’s wrong to think that a patent can automatically stop your competitor from entering a market, or making a competitor product. Just wrong. Patents are hurdles, not walls. Each of them protect groups of ways that you can see to meet that commercial need. They don’t completely stop your competitors at all. There’s always a way to come up with an alternative. The real question is what will it take to do… Read More

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