Duncan Bucknell

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Any organization benefits from two core resource pools that it can tap into to gain competitive advantage and long term sustainable growth. These are: physical assets and intangible assets (that form the company’s intellectual capital (IC)). Resources in the physical asset pool can include land, machinery and other similar facilities. These are resources that you can touch, see, feel. Some characteristics of these assets are 1) they need to be acquired and… Read More

Two of the key IP questions for small companies are: How can I base my business strategy on IP when I know that there is always a risk that I will be sued or that someone will steal my idea without me being able to retaliate? Is it not better to keep everything as a trade secret? Granted, keeping everything a secret can work for a period of time. However, despite NDA’s,… Read More

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