Duncan Bucknell

Archives

作者:Robert Cantrell  翻译:尚阿鹏 当你在制定一项计划时,首先应当知道最终的目标是什么以及哪些因素可以帮助自己实现目标。虽然制定目标时,人们还没想清楚每个详细的步骤是什么,但这并不妨碍人们沿着预定的方向前进。如果方向正确,尽管没有具体的节点,大多数人还是可以成功到达自己的目的地。这一点对知识产权管理来说非常重要。知识产权是研发的成果,但研发过程是不受既定计划的约束的。 研发工作往往致力于创造新技术或更好的技术。这些创新也许与人们的预期不一致,但仍然可以使用。研发工作的范围很难与预期完全一致。研发人员常常会发现,他们为了解决A问题而发现了解决B问题的方法。某药物公司的管理人员曾告诉我,研发的结果是创造新东西,而不是为现有问题提供解决方案。 因此,为了适应研发工作的这种特性,知识产权的计划策略应当具有灵活性。保持灵活性的最佳方法就是确定研发的方向,排除你能够控制的不确定因素。这样你将有更多的精力来对付那些你不能掌控的因素。这样你实现自己目标的可能性就更高。我们知道,现实中大多数计划往往由于变数太多而落空,因此在策略计划中保留适当的灵活性,是实现目标的最好保证。 如果希望阅读英文原版,请点击此处 图片来源: Hemera

Can you really have a cohesive IP Strategy at the corporate level? I don’t think so. Unless of course they are one and the same thing.  (Small companies with effectively one business unit obviously have the same IP Strategy for both.) Otherwise, each business unit needs its own defined IP Strategy – focused on the strategy and its execution required to meet its specific goals.  As soon as you start building a… Read More

When planning strategically, you can know what you want to do and raise your chance of succeeding without necessarily knowing exactly how you will do it.  You can set a direction that makes sense even if you do not know all the checkpoints along the way, and still have a very good chance of arriving at your destination.  This is very important to understand regarding IP because a lot of IP is… Read More

Some say that the journey towards success is like climbing a ladder.  Others have said that the problem is that many seem to have their ladder up against the wrong wall.  I’d go further to say that some seem to be unaware that they are supposed to be heading towards something at the top of the ladder, or even that the wall is there at all. Strategy is about getting from Here… Read More

On a day in 1970, a well-known comic strip called Pogo had environmental protection as its subject for the day.  Upon seeing the environment littered with trash, the character Pogo stated, “We have met the enemy, and he is us.”  This statement yields a universal truth quoted by strategy practitioners in many fields that certainly applies to IP strategy as well.  The greatest source of friction that prevents most organizations from achieving… Read More

IP outsourcing is becoming the norm and not the exception, especially for large multi-national companies.  The three benefits of IP outsourcing sought are: Lower operational costs (lower salaries overseas) Greater proficiency in the work done (specialists) Faster workflow (added support when needed)   Mismanaging outsourcing, however, can negate any or all of these benefits or create new problems altogether.  What can happen?  Here are some examples – by no means comprehensive.  Air… Read More

As we announced at the beginning of the month, to take advantage of all of us getting together as part of our annual team retreat, we have decided to organize a half a day event in Melbourne, Australia. When: 15th of March 2011 from 9am until 2pm (4pm if you wish) Where:  RACV Club, 501 Bourke St Melbourne What: a series of four 45min workshops conducted by top IP Strategists. The opportunity… Read More

Any organization benefits from two core resource pools that it can tap into to gain competitive advantage and long term sustainable growth. These are: physical assets and intangible assets (that form the company’s intellectual capital (IC)). Resources in the physical asset pool can include land, machinery and other similar facilities. These are resources that you can touch, see, feel. Some characteristics of these assets are 1) they need to be acquired and… Read More

Well sometimes it is. But what is the most important department though? Sales – because without $ coming in the door it’s all for naught? Business development – you need deal flow to keep the company going? Legal – to avoid risk (come on…) … Whatever it is – IP should be thinking hard and long about ways to support and make that department’s job easier / better / more effective. [Image… Read More

What is the value of outsourcing for an IP department manager? For many IP departments I have worked with, the value of outsourcing is calculated in terms of money saved.  If you can accomplish a task in another part of the world for less than it would cost a domestic employee to perform that work in country, then the costs of salary and benefits saved can contribute to the company bottom line… Read More

%d bloggers like this: