Using an old tactic, Procter & Gamble will reduce the number of products per package to increase profitability. (‘downsizing’) According to the WSJ, this is in an attempt to recoup costs of innovation without increasing per package price for consumers in these difficult economic times. Does this have anything to do with IP Strategy? Should it? Strategy is about achieving objectives, and whilst you need to adjust your strategy from time… Read More
Bloomberg published a nice piece just the other day on common phrases that are trademarked. Here are a few: “It’s gonna be awesome” (The Barbarian Group) “We should talk” (Bank of New York) “That’s a good idea” (Rubbermaid) Readers unaware of how trademarks work would be forgiven for thinking that they can’t use those phrases anymore, or at least in business. Obviously this is wrong – the trademarks cover goods and services… Read More
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