Duncan Bucknell


  Using an old tactic, Procter & Gamble will reduce the number of products per package to increase profitability. (‘downsizing’) According to the WSJ, this is in an attempt to recoup costs of innovation without increasing per package price for consumers in these difficult economic times. Does this have anything to do with IP Strategy? Should it? Strategy is about achieving objectives, and whilst you need to adjust your strategy from time… Read More

Early in the movie Jaws, the town mayor berated Chief Brody for wanting to tell people about a possible shark attack off the beach.  He said, “You yell barracuda, everybody says, “Huh? What?” You yell shark, we’ve got a panic on our hands on the Fourth of July.”  Put another way, to instill fear in people, “shark” is a much better brand name than “barracuda.” Dangerous Voyage: The Oceanic Whitetip Shark from… Read More

Bloomberg published a nice piece just the other day on common phrases that are trademarked.  Here are a few: “It’s gonna be awesome” (The Barbarian Group) “We should talk” (Bank of New York) “That’s a good idea” (Rubbermaid) Readers unaware of how trademarks work would be forgiven for thinking that they can’t use those phrases anymore, or at least in business. Obviously this is wrong – the trademarks cover goods and services… Read More

There has been an ongoing debate in strategy circles about whether good strategies are designed from the top down or the bottom up. Do great products and business models like that associated with the iPod exist because of great foresight, or did market forces create a need that some product was going to fill in an iPod like fashion? The top down bottom up question can be answered” yes” and “yes”…and it… Read More

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