Duncan Bucknell

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Sometimes the biggest mistake is the one you didn’t realise you made. IP laws that grant exclusivity do not leave value on the table for the next place finishers. Let’s look at patents first. With patents, filing too late is a serious mistake, especially in first to file countries, and could seem to leave little to expand upon in a blog posting. If you file for a patent after someone else, you… Read More

In some situations, filing IP very early in the invention cycle can actually do harm and perhaps kill the potential commercial prospects for an invention. Earlier blogs in this series have highlighted speed of action as a way to achieve competitive advantage. Speed to file IP, speed to publish, speed to invent. But to quote a well-known public vehicle information commercial “speed kills”. Put another way, the early bird can arrive too… Read More

Focus on the effect you wish your IP to have, not on the IP itself. On many occasions during IP strategy training courses I have given, I have suggested that patent strategists learn how to play the Chinese game of Go.  Go is a well-known game of strategy in the East, just as Chess is in the West.  The mindset needed to win the game of Go is similar to the mindset… Read More

Ever made a prediction that was utterly, completely and hopelessly wrong? That’s Claim Chowder. Daring Fireball has the example of Steve Balmer’s April 2007 quote  – “There’s no chance that the iPhone is going to get any significant market share. No chance.” Ummm…. And yet, has this prediction hurt Steve? Seth Godin posted about this recently – he suggests – do it anyway, have an opinion, defend it, it will make you… Read More

It’s wrong to think that a patent can automatically stop your competitor from entering a market, or making a competitor product. Just wrong. Patents are hurdles, not walls. Each of them protect groups of ways that you can see to meet that commercial need. They don’t completely stop your competitors at all. There’s always a way to come up with an alternative. The real question is what will it take to do… Read More

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