Duncan Bucknell

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Strategy without analysis is like turning up to play a sporting match when you don’t know what sport you’re playing, what equipment to bring, the rules, who your opponent is or indeed where to show up for the game. It’s not uncommon for far reaching errors to be made due to a simple lack of analysis.  The people involved may know what to do but never get that far because they didn’t… Read More

There’s a lot of lip service given these days to ‘aligning IP with business goals’.  Most times there’s no indication at all about how to do that or any of the practicalities. One practical matter that comes up time and again is around the goals themselves.  Specific goals allow more room  for compromise or pivots in the approach used to obtain what really matters.   Putting it another way, an indirect strategy… Read More

IP itself has a lifecycle decoupled from the associated product solutions itself.  A patented invention may apply to several product solutions which may be at different phases of their lifecycle.  A brand may have a lifecycle that will live through many generations of patented products as an enterprise’s capacity to make product solutions appealing to customers changes over time.  Managing these different lifecycles is where part of the art of IP strategy… Read More

It’s all very well for external consultants to talk about what’s needed in IP Strategy.  Most IP Strategy is done in-house, with internal clients and with considerable personal risk. Here are 6 qualities we’ve noticed in those operating at a very high level as in-house IP Strategists.   Thank you to those brilliant internal IP Strategists that we work alongside. They make decisions Uncertainty is everywhere in IP Strategy, particularly for those faced… Read More

A basic strategic principle, using deceptive plots to distract the other party and wisely choosing the time to bring something forth in order to preserve the element of surprise, can be applied with success in military, sports, business and most other competitive environments. An example of the principle’s application in business appears in the approach Apple adopts for the development and release of its products. The recent release of iPhone 4S brought… Read More

What is an ideal strategy and would you know one if it bit you?  Why bother with it anyway? The ideal strategy is a strategy that provides 100% of the desired benefit and 0% drawback. It is a theoretical target given the mathematical reality that 1/0 (where whole benefit = 1, and no drawback = 0) does not exist – all strategies have drawbacks. A key question to ask, when planning IP… Read More

In some situations, filing IP very early in the invention cycle can actually do harm and perhaps kill the potential commercial prospects for an invention. Earlier blogs in this series have highlighted speed of action as a way to achieve competitive advantage. Speed to file IP, speed to publish, speed to invent. But to quote a well-known public vehicle information commercial “speed kills”. Put another way, the early bird can arrive too… Read More