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“…fools are able to ruin a friendship but wise people know how to profit even from enmities.” (Plutarch 46-120AD) You can do business so as to avoid bumping into other companies, or you can focus on your goals (and your strategy) and realise that inevitably, you are going to annoy others. You can believe the mantra that patents are evil, or you can invest in protecting your inventions so that you can… Read More
Using an old tactic, Procter & Gamble will reduce the number of products per package to increase profitability. (‘downsizing’) According to the WSJ, this is in an attempt to recoup costs of innovation without increasing per package price for consumers in these difficult economic times. Does this have anything to do with IP Strategy? Should it? Strategy is about achieving objectives, and whilst you need to adjust your strategy from time… Read More
I received a great question at an IP strategy training course I taught. The question was about the difference between a strategy, a plan, and a process. It came about because while we expect on paper most people could match these three words to their appropriate definitions, in practice, they get confused. So to address the definitions in practice, I thought it might be fun to examine their purpose for their employer…. Read More
There was a great discussion at the symposium yesterday on ‘IP Strategy, what has changed, what is changing?’ Here are my slides – I look forward to your comments too. IP Strategy – what has changed, what is changing? from DuncanBucknell
In IP strategy, any isolated IP position of interest to a competitor is likely to be a vulnerable position. There are many ways to get around it including, but not limited to validity challenges, design around, undetected infringement, calling your bluff on willingness to enforce, countersuits, hostile takeover, picket fence, and leapfrog. This is why when you protect intellectual property, you should think in terms of an interlinked defense where your IP… Read More
What is better for a product-based IP Strategy, an open system of innovation or a closed system? The answer is both and neither, and here is why. Strategy, at its core, is the interplay between interaction and isolation. Everything that you do in IP strategy, from the most complex to the most mundane, is to create favorable interactions and isolations between you, customers, partners, and competitors. For example, the right to enforce… Read More
A month ago we launched ipstrategy.com – the free online IP Strategy journal. The idea is simple – to provide quality thinking on IP Strategy across the globe from a wide variety of viewpoints – all in one location. We strongly believe that the global conversation about IP Strategy is vitally important and we want to do our bit to bring it all together. We’re currently booked up with new posts until… Read More
Smplfy if u can You’ll be surprised at the results. (The more fundamental the IP Strategy, the more likely it will work.)
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