Duncan Bucknell


There was a great discussion at the symposium yesterday on ‘IP Strategy, what has changed, what is changing?’ Here are my slides – I look forward to your comments too. IP Strategy – what has changed, what is changing? from DuncanBucknell

Guest post by Robert Cantrell   An IP strategy should take account of the natural course of technology evolution so that it provides adequate protections into the future.  For example, product solutions tend, over time, to move towards an ideal state of providing more and more benefit with less and less drawback.  So where your IP protects innovation that does provide more benefits or fewer drawbacks, it is likely aligned with the course… Read More

Monetary concerns are some of the most common issues out there for IP managers. These concerns stream from limited budgets and the need to balance those limited budgets with comprehensive global protection (from filing IP to assertion, defensive litigation actions and other). Let’s face it, there is always something more that can be done…one more patent filed, one more country covered, one more report requested…. The situation should make getting the most… Read More

It’s all very well for external consultants to talk about what’s needed in IP Strategy.  Most IP Strategy is done in-house, with internal clients and with considerable personal risk. Here are 6 qualities we’ve noticed in those operating at a very high level as in-house IP Strategists.   Thank you to those brilliant internal IP Strategists that we work alongside. They make decisions Uncertainty is everywhere in IP Strategy, particularly for those faced… Read More

“And the core of the strategist’s work is always the same, discover the crucial factors in a situation and design a way to coordinate and focus actions to deal with them.”  (Richard Rumelt  in the June 2011 McKinsey Quarterly.) I think this is a great summary – it gets to the heart of identifying the key issues and creating effective change. From the intellectual property strategy perspective, I would suggest that the… Read More

As part of our efforts to understand local challenges and build local IP communities, a little over two weeks ago Think IP Strategy organized a workshop and networking event in Copenhagen. We would like to thank everyone for attending and actively participating in what was an interesting exchange of ideas. Here are some highlights from the discussion of that day… The event was structured around four seminars each dealing with different aspects… Read More

Nature provides useful strategic ideas we can draw upon in IP strategy because principles of strategy are universal.  For example, nature tends to abhor inefficiencies unless those inefficiencies are somehow used to show reproductive strength.  To illustrate, birds need to be light and highly streamlined to fly, but some male members of many species have excessive plumage that has the effect of showing superior genetics because an individual can still thrive while… Read More

Another truth of classical strategy is that if you try to be strong everywhere, you become strong nowhere.  IP portfolios are not exempt from this truth.  Comprehensive protection of all the IP around many product solutions can be expensive, and every possible element that could be protected needs to be prioritized in accord with the resources at hand and merit for doing so. The first step to balancing the associated IP budget… Read More

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