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IP is a source of great value for our organisation – keep in touch with the IP function. Messages around IP successes can really leverage our success in the market. You have to be very careful about what you say to the world, but when you get it right, you can sing it from the rooftops… Having said that, messages around IP enforcement successes have to be very carefully managed – we… Read More
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Category: Corporate Strategy, Product Strategy, Strategic Management Tags: Increase Value - Marketing, Increase Value - Relationships, Insights from IP - Share Information, Manage IP - Tracking, Product Strategy - Integrated, Pursue Excellence - Integrate into Operations, Pursue Excellence - Manage Intelligence, Reduce Risks - IP Security
Failure to leverage outside innovation may seem inefficient, but it may be fatal over the long term for organizations that do not prudently use this strategy. Interactions with other people tend to lead toward growth whereas isolation tends to lead toward decline. This is why a key step to weaken and then eliminate an adversary is to first isolate that adversary…think castle siege, embargos, political labeling, or a wolf separating a deer… Read More
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Category: Global IP Strategy, Product Strategy, Strategic Management Tags: Develop External IP, Develop External IP - Acquisition, Develop Internal IP - Focus Efforts, Develop Internal IP - Patents, Develop Internal IP - Reduce Costs, Enforce IP - Philosophy & Approach, Increase Value - Deal Making, Increase Value - Get to Market, Increase Value - Relationships, Insights from IP - Analysis, Insights from IP - Intelligence, Insights from IP - Share Information, Manage IP - Value based effort, Pursue Excellence - Manage Intelligence, Reduce Risks - Analysis, Reduce Risks - Commercial Engagement, Reduce Risks - Freedom to Operate
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