Duncan Bucknell


It’s been widely said (and attributed to Peter Drucker), that culture eats strategy for breakfast. Whilst Mark Fields made that particular phrase popular, Drucker definitely made it clear that culture will block attempts to implement a strategy that is incompatible with it. So what does that mean for IP Strategists? If you try and implement a strategy that is counter cultural for your organization – you will fail. For example, try getting… Read More

Having focused on the meaning and creation of learning organizations for a period in my life I can’t help coming back from time to time to thinking about organizations as living organisms. The metaphor actually makes quite a bit of sense…like an organism (human for example) each organization is made up of different composing parts with distinct functions all working together to reach specific common goals. If the function of one organ… Read More

Bloomberg published a nice piece just the other day on common phrases that are trademarked.  Here are a few: “It’s gonna be awesome” (The Barbarian Group) “We should talk” (Bank of New York) “That’s a good idea” (Rubbermaid) Readers unaware of how trademarks work would be forgiven for thinking that they can’t use those phrases anymore, or at least in business. Obviously this is wrong – the trademarks cover goods and services… Read More

How would you react if you were forced into a commoditised positioning? Check out these car rental companies and what happens to them at airports around the world for just a taste. So how to react? From a business standpoint, if ‘Thrifty’ really means ‘we are the cheapest’ – then make your signage black and white and put up a brightly coloured sign saying ‘We will beat any price from these guys… Read More

%d bloggers like this: