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They are legal rights, so why not treat intellectual property as purely a legal issue? First, the role of most legal departments is oriented around defense and risk reduction. While defense is important, no doubt, there is a good chance that treating IP as a purely legal issue will set yourself up with an unsecure defensive position – given that the IP portfolio may not align with the business strategy – all… Read More
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Category: Corporate Strategy, Global IP Strategy, Strategic Management Tags: Develop Internal Intellectual Capital, Develop Internal IP - What When How, Enforce IP - Philosophy & Approach, Increase Value - Relationships, Insights from IP - Share Information, Manage IP - Value, Manage IP - Value based effort, Product Strategy - Integrated, Pursue Excellence - Integrate into Operations