Welcome to this special edition IP Think Tank podcast on Wednesday 25th March 2009. In this show, Duncan interviews Mark Blaxill and Ralph Eckardt about their new book – “The Invisible Edge, taking your strategy to the next level using intellectual property”. Amongst other things, the discussion explores:
- what inspired Mark and Ralph to write the book;
- what they mean when they say that IP is invisible;
- their one sentence take home message from the book;
- the concept of zooming and how to use it to strategic advantage; and
- the three principal IP strategies that they describe in the book – Control, Collaborate and Simplify.
We hope you enjoy this special edition podcast, and as always, we look forward to your comments and feedback.
[podcast]http://www.thinkipstrategy.com/wp-content/podcasts/20090325IPTTInvEdge.mp3[/podcast]
Links:
Find out more at http://www.the-invisible-edge.com/
3PL Advisors – http://www.3lpadvisors.com/