Site icon Duncan Bucknell

Human capital in IP Strategy

Today I was about to set forth to discuss the difference between the market value and the business value of patents and their utility. As my thought process expanded I realized however that what I initially considered to be important seemed to fade away. Let me explain what I mean:

Now take a step back and think about the root of things. An IP deal can be completed successfully if: on one hand the seller has the ability to communicate the IP’s value through the benefits resulting from its use. On the other hand the value proposition is interpreted successfully by the auditor which is not only aware of the possible usage benefits but also knowledgeable regarding how to best take advantage of the benefits in its specific market context. The market value of IP is therefore dependent not only on the usage context but also on human capital involved in the transaction and its education regarding the utility of IP in reaching business goals.

This underlines, again, the need for Strategic IP advisors to not only set in place policies that will help the client for a limited time but also to engage in continuing support and educate their clients about how to independently interpret the many variables IP influencing their business activities.

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