Site icon Duncan Bucknell

Don't align IP Strategy with Business Strategy

Imagine having a dollar for everytime you’d heard someone use the phrase ‘align IP strategy with business strategy’.

Well, it’s overused, out of date, hackneyed and trite.

If you don’t believe me, have a look at the google search results on the phrase.

The number of people supposedly advising on ‘IP Strategy’ and trotting this phrase out with nothing there to support it is astounding.

IP Strategy is much deeper than that, you have to actually think.  Use it to inform, define, leverage and improve your overall strategy.

Don’t just ‘align it’.

[Image credit: Alex Osterwalder]

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