Site icon Duncan Bucknell

Do It Yourself IP Strategy (no. 43 in our list of IP mistakes)

In my IP strategy courses, I describe ten angles of competition, the sixth of which I define as a potential customer providing a solution to a need himself.  For example, a house painter competes with more than other house painters when he proposes to paint a house.  He also competes with the capacity and willingness of a home owner to just pick up his own brush and paint that house. 

External IP Strategists are, of course, subject to the same ten types of competitors.  The difference between us in IP strategy and the house painter, however, is how hard it can be for people who should seek outside strategic help to recognize that they need help until too late.  Unlike the house, the problem can take a long time to become apparent.

The reality is that if your IP organisation has not been operating strategically, and decides to change its ways, the likelihood of success without an outside advisor is likely comparable to the success rate of diets and workout plans for those who try to become fit on their own without a trainer.  It is not impossible, just not as likely.  The same competing priorities that have hampered the strategic effort thus far will more than likely hamper them again in the future unless someone trained and practiced at breaking old patterns intervenes.

Even if you have in house graduates of one of the name strategic powerhouses, let’s say McKinsey or Boston Consulting, and even if they have the background in IP suitable to the task, competing priorities, internal politics, and career exposures will all serve as impediments to providing needed change.  This will work in much the same way that a significant other may not be the best personal trainer if the truth and the whole truth needed to get fit might destroy the rest of the relationship.  Sometimes it can be done; more often it cannot.

Here are some of the ways we’ve been adding value to enormous, global companies, rich with internal IP resources:

 (This is number 43 in our list of IP mistakes and how to avoid them.)

(Image credit: Hot Meteor)


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