The business model used by the business you are supporting profoundly affects the way you do IP Strategy. Depending on the industry, the business model can change quite dramatically and make...

A lot has been written about IP Strategy, and most of it is vague and unhelpful. Over the past few months I have been designing a program to give you practical, concrete...

Almost all of my work time is spent working for multi-billion dollar clients around the world.  So why do I still bother helping small companies and startups? Because I believe that...

List key markets in size order. Add countries where competitors will manufacture. Add other particularly important countries for logistics – eg. is there a country that everyone will have to transit...