Duncan Bucknell
Intellectual Property Strategy
It’s been widely said (and attributed to Peter Drucker), that culture eats strategy for breakfast. Whilst Mark Fields made that particular phrase popular, Drucker definitely made it clear that culture will...
How do you protect your IP Processes? More importantly, have you ever done a freedom to operate clearance on them? To kick off this short series of posts, here are a...
Like many maturing companies, Facebook has been unwinding complexity from its business(1). What does this mean for the IP Strategy team? If you’ve built intellectual property strategies around products or services...
Using an old tactic, Procter & Gamble will reduce the number of products per package to increase profitability. (‘downsizing’) According to the WSJ, this is in an attempt to recoup...
The team at Think IP Strategy created their list of top IP mistakes. We’ve listed them here for you and we’ll give you a more detailed post on each and everyone....
I received a great question at an IP strategy training course I taught. The question was about the difference between a strategy, a plan, and a process. It came about because...
Guest post by Robert Cantrell Can IP decisions always just be business – logical, factual? Should they be? One of the first pieces of real world advice I received out of...
I’m speaking at an upcoming symposium in Melbourne, Australia on 10 October. My co-speaker for the symposium is Helen Mutimer, Director of IP at CSL. Places are limited, so book now...
In my book Outpacing the Competition, I emphasize the importance of sales within the scope of an IP strategy. By sales, I mean the art of selling: prospecting, qualifying, presenting, overcoming...
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